Xbox confirms it’s ‘reevaluating’ exclusivity as it shares future mission statement

Microsoft’s new gaming CEO, Asha Sharma, has shared a mission statement for the future of Xbox and confirmed that the platform holder is ‘reevaluating’ game exclusivity and AI. In a message sent to Xbox employees globally, published on the company’s website, Sharma and chief content officer Matt Booty laid out the future objectives for the Xbox brand. The pair said that the “new north star” for Xbox will be daily active players, and indicated that it would execute its new plan via four priorities: hardware, content, experience, and services. Read More...

Apr 24, 2026 - 03:29

Xbox confirms it’s ‘reevaluating’ exclusivity as it shares future mission statement

Microsoft’s new gaming CEO, Asha Sharma, has shared a mission statement for the future of Xbox and confirmed that the platform holder is ‘reevaluating’ game exclusivity and AI.

In a message sent to Xbox employees globally, published on the company’s website, Sharma and chief content officer Matt Booty laid out the future objectives for the Xbox brand.

The pair said that the “new north star” for Xbox will be daily active players, and indicated that it would execute its new plan via four priorities: hardware, content, experience, and services.

Read More...

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The Ubisoft studio that spent 10 years making Black Flag spinoff Skull and Bones...

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