Publishers are running from GTA 6 so much they turned September into a gaming marathon

GTA 6 is scaring the entire industry into avoiding November like the plague, and for a good reason. This will probably be the biggest game of all time and is likely already the most expensive piece of entertainment ever made, so it’s only reasonable to think developers would try to dodge any form of competition with Rockstar at that point. But that produced an unexpected result. While I sort of believed developers would just delay their games into next year or try to pack them into the summer as blockbuster launches, it turns out that most of them just went up and set their release dates for September instead. And on Tuesday, during Sony’s latest State of Play, so many games confirmed September as their release month that I now dread that part of the year, considering how much stuff I’ll have to tell you about every single day.https://embeds.beehiiv.com/a8d62108-86ed-4039-bf49-44877ba62c15 We’re getting so many great titles in September. Image via Rebel Wolves It’s also kind of understandable. Launching in October doesn’t give these games enough time to form their pop cultural presence, and all efforts would be thwarted come November since most of the gaming world, on social media and otherwise, will be talking about Rockstar’s latest title. That’s genuinely sad now that I think about it, but it’s also the reality of having to compete with the biggest in the business. It doesn’t even have to be all bad. Now that September is so packed, players can go on a wild marathon of all sorts of genres and games releasing one after the other, so long as their wallets can handle all the heat. We’ve got huge stuff coming along, from Marvel’s Wolverine and its brutality to The Blood of Dawnwalker bringing Witcher vibes while we wait for CDPR to Warhammer 40,000: Dawn of War IV, to even Onimusha and Silent Hill Towfall. There’s a little something in there for everyone, as IGN loves to say, and it’s perhaps the biggest month for video games of this year. In fact, it’s one of the most packed singular months I’ve ever experienced in my 24 years on this Earth, so even though I dread it for professional reasons, the gamer part of me is genuinely excited. The other side of the story is true as well. February is now jam-packed and continues to grow, and I’m of the opinion that 2027 will be even bigger than this year, considering how many studios delayed their titles in fear of GTA 6. So once the dust settles and the new GTA becomes a pop cultural cornerstone like its predecessor, we’ll have a lot of fresh titles coming out in every genre and style imaginable. 0 The post Publishers are running from GTA 6 so much they turned September into a gaming marathon appeared first on Destructoid.

Jun 5, 2026 - 04:11

Publishers are running from GTA 6 so much they turned September into a gaming marathon

GTA 6 is scaring the entire industry into avoiding November like the plague, and for a good reason. This will probably be the biggest game of all time and is likely already the most expensive piece of entertainment ever made, so it’s only reasonable to think developers would try to dodge any form of competition with Rockstar at that point.

But that produced an unexpected result. While I sort of believed developers would just delay their games into next year or try to pack them into the summer as blockbuster launches, it turns out that most of them just went up and set their release dates for September instead.

And on Tuesday, during Sony’s latest State of Play, so many games confirmed September as their release month that I now dread that part of the year, considering how much stuff I’ll have to tell you about every single day.

https://embeds.beehiiv.com/a8d62108-86ed-4039-bf49-44877ba62c15

We’re getting so many great titles in September. Image via Rebel Wolves It’s also kind of understandable. Launching in October doesn’t give these games enough time to form their pop cultural presence, and all efforts would be thwarted come November since most of the gaming world, on social media and otherwise, will be talking about Rockstar’s latest title. That’s genuinely sad now that I think about it, but it’s also the reality of having to compete with the biggest in the business.

It doesn’t even have to be all bad. Now that September is so packed, players can go on a wild marathon of all sorts of genres and games releasing one after the other, so long as their wallets can handle all the heat. We’ve got huge stuff coming along, from Marvel’s Wolverine and its brutality to The Blood of Dawnwalker bringing Witcher vibes while we wait for CDPR to Warhammer 40,000: Dawn of War IV, to even Onimusha and Silent Hill Towfall.

There’s a little something in there for everyone, as IGN loves to say, and it’s perhaps the biggest month for video games of this year. In fact, it’s one of the most packed singular months I’ve ever experienced in my 24 years on this Earth, so even though I dread it for professional reasons, the gamer part of me is genuinely excited.

The other side of the story is true as well. February is now jam-packed and continues to grow, and I’m of the opinion that 2027 will be even bigger than this year, considering how many studios delayed their titles in fear of GTA 6.

So once the dust settles and the new GTA becomes a pop cultural cornerstone like its predecessor, we’ll have a lot of fresh titles coming out in every genre and style imaginable.

0 The post Publishers are running from GTA 6 so much they turned September into a gaming marathon appeared first on Destructoid.

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