Grand Theft Auto overtook its competition by ignoring annual releases, Take-Two CEO says: "Look at what happened to the properties that were higher up in the food chain"

"Creating some anticipation on the part of the consumer is a good thing"

May 28, 2026 - 19:12
 2
Grand Theft Auto overtook its competition by ignoring annual releases, Take-Two CEO says: "Look at what happened to the properties that were higher up in the food chain"
"Creating some anticipation on the part of the consumer is a good thing"

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