Canada Soccer and Gamefam add national team to FIFA Super Soccer on Roblox

As Canada prepares to co-host FIFA World Cup 2026, Canada Soccer today announced it will introduce Canada Soccer’s Men’s National Team (CANMNT) to hit Roblox game FIFA Super Soccer. Gamefam is bringing the integration to life, introducing fans to CANMNT in a limited-time event ahead of one of the biggest moments in Canadian sports history. The event is timely, with Canada set to co-host the FIFA World Cup for the first time, across multiple venues. Tied to Canada’s “Our Game Now” campaign, the activation will generate excitement for CANMNT ahead of the FIFA World Cup 2026 roster reveal on Friday, May 29, 2026, the Men’s National Team sendoff matches in early June and ultimately their FIFA World Cup 2026 campaign this summer. The campaign details are as follows: Official Canada Soccer Nike Match Kits: The newly unveiled 2026 Canada Soccer Nike kits will be available in FIFA Super Soccer. Play as Canada Soccer: This marks the first time Canada Soccer is introduced as a playable team on Roblox, bringing the style and identity of the Canada Men’s National Team onto the virtual pitch. It’ll be the biggest Roblox activation from a Canadian sports organization. Interactive Superfan: A Canada Soccer superfan will be an NPC emcee for the event, leading players on their quest through FIFA Super Soccer. Quest: Players will participate in a limited-time quest, completing Canada Soccer-themed challenges including scoring goals, creating assists, and winning matches. Exclusive Player Rewards: Players who complete the quest will earn a first-of-its-kind in-game reward – a Northern Lights Celebration; when players score a goal in FIFA Super Soccer, they are celebrated with a cinematic Northern Lights visual that illuminates overhead. The official FIFA game on Roblox has been a hit with young soccer fans, accumulating over 1.1 billion visits and averaging 1.5 million daily gameplay sessions. FIFA Super Soccer lets players compete as official clubs and national teams, join events aligned with top global leagues, celebrate the road to the FIFA World Cup 2026, and unlock exclusive FIFA and FIFA World Cup gear to outfit their avatars. The partnership follows U.S. Soccer and Borussia Dortmund activations in FIFA Super Soccer. The move is part of Canada Soccer’s expanding Roblox footprint – ensuring the organization continues its efforts to engage the next generation of soccer fans on the platform where they spend the most time. Roblox now reaches 132 million daily active users, who spend more than 2.5 hours per day on the platform. It marks the biggest Roblox activation from a Canadian sports organization. Dominic Martin, Director, Marketing at Canada Soccer, said in a statement, “As our country prepares to serve as a host nation for FIFA World Cup 2026, Canada has a once-in-a-generation opportunity to grow the game and build deeper connections with the next generation of fans. Platforms like Roblox are redefining how young audiences engage with sports – shifting fandom from passive viewing to immersive participation. Through FIFA Super Soccer, we’re able to bring Canada Soccer to Gen Z and Alpha in an authentic and culturally relevant way, while building excitement around our National Teams and the incredible moment Canada is about to experience on the global stage.” Ricardo Briceno, CEO of Gamefam, said in a statement, “As Canada prepares to host FIFA World Cup 2026, they’re building the next generation of soccer fandom through the platforms where Gen Z and Alpha build community and spend their time. Roblox has become a global hub for interactive sports culture, and FIFA Super Soccer is the home of soccer on Roblox, giving millions of players new ways to connect with the sport and their favorite teams. We’re proud to partner with Canada Soccer to bring the Men’s National Team into the game and celebrate a historic moment for Canadian soccer.” The Canada Soccer event in FIFA Super Soccer will begin on Friday May 22, 2026, and run through Friday, May 29, 2026. While the event will conclude, the official Canada Soccer Nike match kits will remain in-game for players to use before, during and after FIFA World Cup 2026. Fans across the world can join the action in FIFA Super Soccer for free across consoles, PCs, mobile, and tablets. Disclosure: I have family working at FIFA. The post Canada Soccer and Gamefam add national team to FIFA Super Soccer on Roblox appeared first on GamesBeat.

May 27, 2026 - 23:32

Canada Soccer and Gamefam add national team to FIFA Super Soccer on Roblox

As Canada prepares to co-host FIFA World Cup 2026, Canada Soccer today announced it will introduce Canada Soccer’s Men’s National Team (CANMNT) to hit Roblox game FIFA Super Soccer.

Gamefam is bringing the integration to life, introducing fans to CANMNT in a limited-time event ahead of one of the biggest moments in Canadian sports history.

The event is timely, with Canada set to co-host the FIFA World Cup for the first time, across multiple venues. Tied to Canada’s “Our Game Now” campaign, the activation will generate excitement for CANMNT ahead of the FIFA World Cup 2026 roster reveal on Friday, May 29, 2026, the Men’s National Team sendoff matches in early June and ultimately their FIFA World Cup 2026

campaign this summer.

The campaign details are as follows:

Official Canada Soccer Nike Match Kits: The newly unveiled 2026 Canada Soccer Nike kits will be available in FIFA Super Soccer.

Play as Canada Soccer: This marks the first time Canada Soccer is introduced as a playable team on Roblox, bringing the style and identity of the Canada Men’s National Team onto the virtual pitch. It’ll be the biggest Roblox activation from a Canadian sports organization.

Interactive Superfan: A Canada Soccer superfan will be an NPC emcee for the event, leading players on their quest through FIFA Super Soccer.

Quest: Players will participate in a limited-time quest, completing Canada Soccer-themed challenges including scoring goals, creating assists, and winning matches.

Exclusive Player Rewards: Players who complete the quest will earn a first-of-its-kind in-game reward – a Northern Lights Celebration; when players score a goal in FIFA Super Soccer, they are celebrated with a cinematic Northern Lights visual that illuminates overhead.

The official FIFA game on Roblox has been a hit with young soccer fans, accumulating over 1.1 billion visits and averaging 1.5 million daily gameplay sessions. FIFA Super Soccer lets players compete as official clubs and national teams, join events aligned with top global leagues, celebrate the road to the FIFA World Cup 2026

, and unlock exclusive FIFA and FIFA World Cup

gear to outfit their avatars. The partnership follows U.S. Soccer and Borussia Dortmund activations in FIFA Super Soccer.

The move is part of Canada Soccer’s expanding Roblox footprint – ensuring the organization continues its efforts to engage the next generation of soccer fans on the platform where they spend the most time. Roblox now reaches 132 million daily active users, who spend more than 2.5 hours per day on the platform. It marks the biggest Roblox activation from a Canadian sports organization.

Dominic Martin, Director, Marketing at Canada Soccer, said in a statement, “As our country prepares to serve as a host nation for FIFA World Cup 2026, Canada has a once-in-a-generation opportunity to grow the game and build deeper connections with the next generation of fans. Platforms like Roblox are redefining how young audiences engage with sports – shifting fandom from passive viewing to immersive participation. Through FIFA Super Soccer, we’re able to bring Canada Soccer to Gen Z and Alpha in an authentic and culturally relevant way, while building excitement around our National Teams and the incredible moment Canada is about to experience on the global stage.”

Ricardo Briceno, CEO of Gamefam, said in a statement, “As Canada prepares to host FIFA World Cup 2026

, they’re building the next generation of soccer fandom through the platforms where Gen Z and Alpha build community and spend their time. Roblox has become a global hub for interactive sports culture, and FIFA Super Soccer is the home of soccer on Roblox, giving millions of players new ways to connect with the sport and their favorite teams. We’re proud to partner with Canada Soccer to bring the Men’s National Team into the game and celebrate a historic moment for Canadian soccer.”

The Canada Soccer event in FIFA Super Soccer will begin on Friday May 22, 2026, and run through Friday, May 29, 2026. While the event will conclude, the official Canada Soccer Nike match kits will remain in-game for players to use before, during and after FIFA World Cup 2026

. Fans across the world can join the action in FIFA Super Soccer for free across consoles, PCs, mobile, and tablets.

Disclosure: I have family working at FIFA.

The post Canada Soccer and Gamefam add national team to FIFA Super Soccer on Roblox appeared first on GamesBeat.

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