Xbox CEO claims Game Pass price cuts are working: ‘A good first step’

Xbox’s new CEO, Asha Sharma, has claimed that a recent price reduction to some Game Pass tiers has yielded positive results for the platform holder. In a note to staff published by The Verge, Asha Sharma claimed that last month’s price reductions for Game Pass Ultimate and PC Game Pass had resulted in net positive signups for the service. “Growth slowed down, and subscriber loss accelerated after the pricing and SKU changes last year,” Sharma wrote. “Since our price reduction, we have seen acquisitions grow, and retention improve, which is a good first step.” Read More...

May 29, 2026 - 16:17

Xbox CEO claims Game Pass price cuts are working: ‘A good first step’

Xbox’s new CEO, Asha Sharma, has claimed that a recent price reduction to some Game Pass tiers has yielded positive results for the platform holder.

In a note to staff published by The Verge, Asha Sharma claimed that last month’s price reductions for Game Pass Ultimate and PC Game Pass had resulted in net positive signups for the service.

“Growth slowed down, and subscriber loss accelerated after the pricing and SKU changes last year,” Sharma wrote. “Since our price reduction, we have seen acquisitions grow, and retention improve, which is a good first step.”

Read More...

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