Take-Two CEO says the original Borderlands' art style overhaul cost a year of dev time and $50 million: 'Had we not done that, Borderlands wouldn't have been a hit'

It's hard to imagine Borderlands without all the stylized ink lines and butt stallions, but when the game was first teased nearly two decades ago, it looked much greyer and more brooding—the sort of thing you'd expect from a shooter released in the late aughts. CEO of publisher Take-Two, Strauss Zelnick, said in a recent interview with podcaster David Senra that the game's final look took a big overhaul that cost $50 million dollars and an extra year of development time... Read more.

May 18, 2026 - 11:53

Take-Two CEO says the original Borderlands' art style overhaul cost a year of dev time and $50 million: 'Had we not done that, Borderlands wouldn't have been a hit'

It's hard to imagine Borderlands without all the stylized ink lines and butt stallions, but when the game was first teased nearly two decades ago, it looked much greyer and more brooding—the sort of thing you'd expect from a shooter released in the late aughts. CEO of publisher Take-Two, Strauss Zelnick, said in a recent interview with podcaster David Senra that the game's final look took a big overhaul that cost $50 million dollars and an extra year of development time... Read more.

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