Study Reveals How Many People Would Pay $150 for GTA 6

A study on a sample of US consumers revealed that millions of prospective buyers would indeed purchase Grand Theft Auto 6 at $149.99, which is a surprising finding for several reasons. Of course, most major franchises have "superfans" who would willingly pay higher prices for new installments, and Grand Theft Auto 6 is no exception.

Jul 30, 2026 - 21:40
 1
Study Reveals How Many People Would Pay $150 for GTA 6
A study on a sample of US consumers revealed that millions of prospective buyers would indeed purchase Grand Theft Auto 6 at $149.99, which is a surprising finding for several reasons. Of course, most major franchises have "superfans" who would willingly pay higher prices for new installments, and Grand Theft Auto 6 is no exception.

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