Hyundai Motor, FIFA and Epic Games team up on Fortnite and Rocket League games for World Cup 2026 | exclusive

Hyundai Motor Company announced a collaboration with Epic Games to extend the FIFA World Cup 2026 into the gaming world through Fortnite and Rocket League games. Through this collaboration, Hyundai Motor will engage global football (soccer) fans and gamers in immersive brand experiences in Epic Games’ popular titles, Rocket League and Fortnite. This initiative reflects Hyundai Motor’s commitment as an official partner of the FIFA World Cup, building on nearly 27 years of sponsorship since 1999, and explores new ways to connect mobility, sport and gaming through brand experiences. Timed to coincide with the FIFA World Cup 2026, the collaboration gives football (soccer) andgaming fans new ways to engage with Hyundai Motor through Limited Time Events (LTEs) inRocket League and Fortnite. Players can unlock Hyundai-themed content, compete on behalf of participating nations and experience the Ioniq 6 N Line in-game. The collaboration connects football fans and gamers through interactive experiences inspired by the energy and global culture of the FIFA World Cup. The initiative also reflects Hyundai Motor’s broader vision for how mobility, entertainment and digital engagement can intersect during major global moments.What Makes This Partnership Unique? By bringing the Ioniq 6 N Line into some of the world’s most-played online games, Hyundai Motor is creating new ways to engage with fans. “The FIFA World Cup is where the world’s biggest football moments happen, while RocketLeague and Fortnite bring together millions of gamers every day through competition andengagement,” said Sungwon Jee, chief marketing officer at Hyundai Motor, in a statement. “At Hyundai Motor, we have been continuously expanding our reach to next-generation audiences through gaming. Through this collaboration, we look forward to deepening our connection with fans worldwide at the intersection of mobility, sport, and gaming during the FIFA World Cup 2026.” Hyundai Motor is the only automotive brand participating in the Rocket League and Fortnite LTEs, positioning the brand at the intersection of gaming and global sports.How Can Players Compete in Rocket League? As part of the collaboration, players in Rocket League will be able to unlock the Ioniq 6 N Linevehicle item and a special FIFA World Cup 2026-themed decal from June 11 to July 19, allowing for in-game vehicle customization. Players can represent one of the 48 qualified FIFA World Cup nations in global online matches, earning points for their country by scoring goals in matches; unlock the IONIQ 6 N Line as a drivable vehicle by completing 10 in-game challenges; and earn the FIFA World Cup-themed decal by driving the IONIQ 6 N Line for more than 8,000 meters. Progress will be tracked on Rocket League’s leaderboard, with players receiving rewards tied to the winning nation at the event’s conclusion. As part of its broader FIFA World Cup 2026 campaign, ‘Next Starts Now,’ Hyundai Motor willhost the ‘Next Starts Now Cup, presented by Hyundai,’ a dedicated Rocket League tournamentfeaturing gaming influencers and professional players competing exclusively using the Ioniq 6 N Line. Matches will be live streamed on participating creators’ channels, extending engagement beyond gameplay and allowing fans to follow the competition through both play and viewing.How Does the Fortnite Experience Work, in Partnership with Hyundai Motor? As part of the collaboration, Fortnite will feature an LTE running from June 25 to July 19,incorporating Hyundai Motor-branded in-game content. Players participating can complete weekly missions to unlock the Ioniq 6 N Line vehicle item and FIFA World Cup–themed decal. They can also use the unlocked vehicle as an in-game mobility tool, enabling players engage with Hyundai Motor through gameplay. The experience gives players new ways to interact with Hyundai Motor throughout the tournament while earning rewards and exploring Fortnite using the Ioniq 6 N Line. Beyond digital engagement, the collaboration will also extend into offline spaces. FIFA WorldCup–themed exhibitions will be held at Hyundai Motorstudio locations in select regions, including dedicated gaming experience zones in Goyang and Busan, where visitors can interact with the Ioniq 6 N Line featured in the in-game experiences. The post Hyundai Motor, FIFA and Epic Games team up on Fortnite and Rocket League games for World Cup 2026 | exclusive appeared first on GamesBeat.

Jun 10, 2026 - 08:30

Hyundai Motor, FIFA and Epic Games team up on Fortnite and Rocket League games for World Cup 2026 | exclusive

Hyundai Motor Company announced a collaboration with Epic Games to extend the FIFA World Cup 2026 into the gaming world through Fortnite and Rocket League games.

Through this collaboration, Hyundai Motor will engage global football (soccer) fans and gamers in immersive brand experiences in Epic Games’ popular titles, Rocket League and Fortnite.

This initiative reflects Hyundai Motor’s commitment as an official partner of the FIFA World Cup, building on nearly 27 years of sponsorship since 1999, and explores new ways to connect mobility, sport and gaming through brand experiences.

Timed to coincide with the FIFA World Cup 2026, the collaboration gives football (soccer) and
gaming fans new ways to engage with Hyundai Motor through Limited Time Events (LTEs) in
Rocket League and Fortnite. Players can unlock Hyundai-themed content, compete on behalf of participating nations and experience the Ioniq 6 N Line in-game.

The collaboration connects football fans and gamers through interactive experiences inspired by the energy and global culture of the FIFA World Cup. The initiative also reflects Hyundai Motor’s broader vision for how mobility, entertainment and digital engagement can intersect during major global moments.

What Makes This Partnership Unique?

By bringing the Ioniq 6 N Line into some of the world’s most-played online games, Hyundai Motor is creating new ways to engage with fans.

“The FIFA World Cup is where the world’s biggest football moments happen, while Rocket
League and Fortnite bring together millions of gamers every day through competition and
engagement,” said Sungwon Jee, chief marketing officer at Hyundai Motor, in a statement. “At Hyundai Motor, we have been continuously expanding our reach to next-generation audiences through gaming. Through this collaboration, we look forward to deepening our connection with fans worldwide at the intersection of mobility, sport, and gaming during the FIFA World Cup 2026.”

Hyundai Motor is the only automotive brand participating in the Rocket League and Fortnite LTEs, positioning the brand at the intersection of gaming and global sports.

How Can Players Compete in Rocket League?

As part of the collaboration, players in Rocket League will be able to unlock the Ioniq 6 N Line
vehicle item and a special FIFA World Cup 2026-themed decal from June 11 to July 19, allowing for in-game vehicle customization.

Players can represent one of the 48 qualified FIFA World Cup nations in global online matches, earning points for their country by scoring goals in matches; unlock the IONIQ 6 N Line as a drivable vehicle by completing 10 in-game challenges; and earn the FIFA World Cup-themed decal by driving the IONIQ 6 N Line for more than 8,000 meters.

Progress will be tracked on Rocket League’s leaderboard, with players receiving rewards tied to the winning nation at the event’s conclusion.

As part of its broader FIFA World Cup 2026 campaign, ‘Next Starts Now,’ Hyundai Motor will
host the ‘Next Starts Now Cup, presented by Hyundai,’ a dedicated Rocket League tournament
featuring gaming influencers and professional players competing exclusively using the Ioniq 6 N Line.

Matches will be live streamed on participating creators’ channels, extending engagement beyond gameplay and allowing fans to follow the competition through both play and viewing.

How Does the Fortnite Experience Work, in Partnership with Hyundai Motor?

As part of the collaboration, Fortnite will feature an LTE running from June 25 to July 19,
incorporating Hyundai Motor-branded in-game content.

Players participating can complete weekly missions to unlock the Ioniq 6 N Line vehicle item and FIFA World Cup–themed decal. They can also use the unlocked vehicle as an in-game mobility tool, enabling players engage with Hyundai Motor through gameplay.

The experience gives players new ways to interact with Hyundai Motor throughout the tournament while earning rewards and exploring Fortnite using the Ioniq 6 N Line.

Beyond digital engagement, the collaboration will also extend into offline spaces. FIFA World
Cup–themed exhibitions will be held at Hyundai Motorstudio locations in select regions, including dedicated gaming experience zones in Goyang and Busan, where visitors can interact with the Ioniq 6 N Line featured in the in-game experiences.

The post Hyundai Motor, FIFA and Epic Games team up on Fortnite and Rocket League games for World Cup 2026 | exclusive appeared first on GamesBeat.

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