Epic Games CEO says it’s ‘really irresponsible’ of Steam to make studios disclose AI use

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development. Since 2024, Valve has required developers to disclose on Steam whether generative AI was used in the creation of their games. This then appears on the game’s store page in a section called ‘AI Generated Content Disclosure’. This was reportedly tweaked in January 2026 to make it clearer to developers that the two main types of AI that needed a disclosure are the use of AI to generate content for the game, or AI content generated during gameplay, while “AI-powered tools” such as code helpers don’t have to be disclosed. Read More...

Jun 26, 2026 - 00:18

Epic Games CEO says it’s ‘really irresponsible’ of Steam to make studios disclose AI use

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Since 2024, Valve has required developers to disclose on Steam whether generative AI was used in the creation of their games. This then appears on the game’s store page in a section called ‘AI Generated Content Disclosure’.

This was reportedly tweaked in January 2026 to make it clearer to developers that the two main types of AI that needed a disclosure are the use of AI to generate content for the game, or AI content generated during gameplay, while “AI-powered tools” such as code helpers don’t have to be disclosed.

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