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Dragon Age series producer says more games should be funded by product placement instead of live service
Bioware veteran and Dragon Age series producer Mark Darrah says some studios and publishers should consider turning to product placement instead of relying on microtransactions to fund development. In a video on his personal YouTube channel, Darrah – who was at BioWare for 23 years and was executive producer on the Dragon Age series – suggested that while video games aren’t the same medium as movies, they could still borrow their business models more frequently to fund project development. “My understanding is the live-action Smurfs movie paid for itself entirely through product placement,” Darrah claimed, “so the movie was effectively made for zero dollars simply through the sale of product placement. Contrast that with the way that games make money.” Read More...
Bioware veteran and Dragon Age series producer Mark Darrah says some studios and publishers should consider turning to product placement instead of relying on microtransactions to fund development.In a video on his personal YouTube channel, Darrah – who was at BioWare for 23 years and was executive producer on the Dragon Age series – suggested that while video games aren’t the same medium as movies, they could still borrow their business models more frequently to fund project development.
“My understanding is the live-action Smurfs movie paid for itself entirely through product placement,” Darrah claimed, “so the movie was effectively made for zero dollars simply through the sale of product placement. Contrast that with the way that games make money.”
Read More...
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