Xbox strategist says announced console exclusives ‘are not a one-off’ and fans can expect more

Xbox’s new chief strategist has said this week’s announced console exclusives are “not a one-off” and that players can expect a “reliable pipeline” of Xbox-only games in the future. Speaking at The Game Business Live event at Summer Game Fest, Xbox’s CSO, Matthew Ball, said the announcement of Gears of War E-Day and Clockwork Revolution as console exclusives is the start of a program at Microsoft. In recent years, Xbox has pushed towards a multiplatform release model, putting nearly all of its biggest releases on rival consoles. However, according to Ball, this weekend’s announcements signal that this strategy has now changed. Read More...

Jun 9, 2026 - 01:48

Xbox strategist says announced console exclusives ‘are not a one-off’ and fans can expect more

Xbox’s new chief strategist has said this week’s announced console exclusives are “not a one-off” and that players can expect a “reliable pipeline” of Xbox-only games in the future.

Speaking at The Game Business Live event at Summer Game Fest, Xbox’s CSO, Matthew Ball, said the announcement of Gears of War E-Day and Clockwork Revolution as console exclusives is the start of a program at Microsoft.

In recent years, Xbox has pushed towards a multiplatform release model, putting nearly all of its biggest releases on rival consoles. However, according to Ball, this weekend’s announcements signal that this strategy has now changed.

Read More...

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