We don't use AI for D&D because the audience doesn't want it, says Hasbro CEO

Chris Cocks, chief executive officer of Wizards of the Coast's parent company Hasbro, has once again told press that generative AI tools aren't used to make products for D&D. He says it's because the game's audience and its creators don't want the technology involved in its production - despite Cocks himself being an enthusiastic AI user. Read the rest of the story... RELATED LINKS:D&D Ravenloft: The Horrors within - everything we know about Wizards' first book of 2026D&D star Sam Riegel hints a Critical Role movie is on the wayD&D 5e meets the Dance of Dragons in this high-flying sourcebook

Mar 11, 2026 - 01:47
 0
We don't use AI for D&D because the audience doesn't want it, says Hasbro CEO
Chris Cocks, chief executive officer of Wizards of the Coast's parent company Hasbro, has once again told press that generative AI tools aren't used to make products for D&D. He says it's because the game's audience and its creators don't want the technology involved in its production - despite Cocks himself being an enthusiastic AI user.

Read the rest of the story...

RELATED LINKS:
D&D Ravenloft: The Horrors within - everything we know about Wizards' first book of 2026
D&D star Sam Riegel hints a Critical Role movie is on the way
D&D 5e meets the Dance of Dragons in this high-flying sourcebook

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