New York Times Games rolls out bonus puzzles to subscribers
New York Times Games is expanding the publication’s puzzle offers with bonus puzzles, a weekly Wednesday drop of 5-6 extra brain teasers available for its Games and All Access subscribers. A starter set of bonus puzzles launches today for all solvers, even those without subscriptions. The bonus puzzles are variations of the traditional NYT Games offerings, offering a twist on their usual offering. The types of puzzles will vary, but players can expect to see:Wordle in 1: Wordle, but with one clue and one possible word; players have five rounds with one word per round, and will need to guess all five words correctly to winConnections 3×3: Connections, but with three groups of three rather than four of fourColorful Strands: Strands, but with “more visually interesting, editorially designed board treatmentsMystery Mini: Mini, but with “a creative twist to the presentation of the grid or the clues”Easy Mode Crossword: The Friday Crossword with easier clues; this one is also published in the Easy Mode NewsletterSpecial Crossword: A themed Crossword published the first day of each month, and on special days of some months; it’s designed to feature its theme in more entries than the daily puzzle, and some will be made with special, celebrity collaborators. Jonathan Knight, head of NYT Games, told GamesBeat in an interview, “It’s a focus on the creativity of our editorial team… it’s a great opportunity for them to spread their wings a little, and we think there’s going to be a fair amount of innovation and playfulness with these new formats. The key is that these are puzzles you already love, but there’s a unique twist.” Bonus puzzles build on the library of games that NYT Games has put together over the course of years. Knight told GamesBeat that they are a new product as exciting as any the Games division has produced. He added that the New York Times has a long history with variety puzzles. “Wordle in 1, for example, is something that was in [NYT annual event] Puzzle Mania last year.” He added, “We talk to our users all the time, and we’ve heard a fairly simple message over and over again, which is, ‘We’d love more of the puzzles we love.’ So this has been an effort, particularly for our subscribers, to bring them more content, more of the things that they love to add more value to their subscription.”Making bonus puzzles for a solving audience Regarding how NYT Games creates bonus puzzles, Knight told GamesBeat, “It’s a mixture of art and science, and there is a lot of art to it. How can we bring a twist and give people a more bite-sized version? We’re bringing puzzles that don’t really change the core way that it works, or don’t even really provide a gameplay twist, but just surprise and delight in terms of their presentation. I think we’re giving the editors a chance to express themselves and have fun.” According to NYT Games, puzzle editor Christina Iverson is working on constructor collaboration with the Special Crosswords. Celebrities such as Nick Offerman, Jeff Tweedy, Bianca Del Rio and Gabby Windey are offering their input on certain puzzles, which Knight says is part of a longstanding tradition of collaborating with high-profile puzzle fans. “It’s about working with people who really care and want to give it a shot and make a great puzzle.” The driving force behind this, says Knight, is a desire to offer more value to subscribers. “We’re excited to see whether people keep their subscriptions longer because they see we’re adding more value and content. We’ll have a free sample upfront so that everybody can get a feel for that. At the end of the day, this initiative is very much about saying thank you to our subscribers, who we really value.” Bonus puzzles will roll out to subscribers weekly on Wednesdays within the next few months. They’ll be available via the NYT Games app, as well the mobile and web versions of the publication. Solvers can play the bonus puzzles for the week as well as access previous weeks’ launches. The post New York Times Games rolls out bonus puzzles to subscribers appeared first on GamesBeat.
The bonus puzzles are variations of the traditional NYT Games offerings, offering a twist on their usual offering. The types of puzzles will vary, but players can expect to see:
- Wordle in 1: Wordle, but with one clue and one possible word; players have five rounds with one word per round, and will need to guess all five words correctly to win
- Connections 3×3: Connections, but with three groups of three rather than four of four
- Colorful Strands: Strands, but with “more visually interesting, editorially designed board treatments
- Mystery Mini: Mini, but with “a creative twist to the presentation of the grid or the clues”
- Easy Mode Crossword: The Friday Crossword with easier clues; this one is also published in the Easy Mode Newsletter
- Special Crossword: A themed Crossword published the first day of each month, and on special days of some months; it’s designed to feature its theme in more entries than the daily puzzle, and some will be made with special, celebrity collaborators.
Bonus puzzles build on the library of games that NYT Games has put together over the course of years. Knight told GamesBeat that they are a new product as exciting as any the Games division has produced. He added that the New York Times has a long history with variety puzzles. “Wordle in 1, for example, is something that was in [NYT annual event] Puzzle Mania last year.”
He added, “We talk to our users all the time, and we’ve heard a fairly simple message over and over again, which is, ‘We’d love more of the puzzles we love.’ So this has been an effort, particularly for our subscribers, to bring them more content, more of the things that they love to add more value to their subscription.”
According to NYT Games, puzzle editor Christina Iverson is working on constructor collaboration with the Special Crosswords. Celebrities such as Nick Offerman, Jeff Tweedy, Bianca Del Rio and Gabby Windey are offering their input on certain puzzles, which Knight says is part of a longstanding tradition of collaborating with high-profile puzzle fans. “It’s about working with people who really care and want to give it a shot and make a great puzzle.”
The driving force behind this, says Knight, is a desire to offer more value to subscribers. “We’re excited to see whether people keep their subscriptions longer because they see we’re adding more value and content. We’ll have a free sample upfront so that everybody can get a feel for that. At the end of the day, this initiative is very much about saying thank you to our subscribers, who we really value.”
Bonus puzzles will roll out to subscribers weekly on Wednesdays within the next few months. They’ll be available via the NYT Games app, as well the mobile and web versions of the publication. Solvers can play the bonus puzzles for the week as well as access previous weeks’ launches.
The post New York Times Games rolls out bonus puzzles to subscribers appeared first on GamesBeat.
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