Mattel announces Mattel Match, a match-3 game starring childhood favorite brands

Mattel and Uken Games announced the global launch of a new title: Mattel Match, a match-3 puzzle game featuring some of the former’s most iconic brands. The game is now available on the App Store and Google Play as a free title with in-app purchases.https://www.youtube.com/embed/vvwBfHB6itg?feature=oembed As with most match-3 games, Mattel Match’s main gameplay loop is matching three items in order until the level is empty. Building on that basis, the game will feature social leaderboards, battle passes, live events and challenges. Other features of the game include collectibles and galleries for each of Mattel’s branded toys, which players can build and gather as they play more levels. .memberful-global-teaser-content p:last-child{ -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent); mask-image: linear-gradient(180deg, #000 0%, transparent); } Read This Article for FreeGet instant access by joining the GB MAX Access tier — it’s free to sign up and unlock premium content like The BIG Show.Join Now to Start ReadingAlready a member? Sign in The post Mattel announces Mattel Match, a match-3 game starring childhood favorite brands appeared first on GamesBeat.

Mar 20, 2026 - 00:26

Mattel announces Mattel Match, a match-3 game starring childhood favorite brands

Mattel and Uken Games announced the global launch of a new title: Mattel Match, a match-3 puzzle game featuring some of the former’s most iconic brands. The game is now available on the App Store and Google Play as a free title with in-app purchases.

https://www.youtube.com/embed/vvwBfHB6itg?feature=oembed As with most match-3 games, Mattel Match’s main gameplay loop is matching three items in order until the level is empty. Building on that basis, the game will feature social leaderboards, battle passes, live events and challenges. Other features of the game include collectibles and galleries for each of Mattel’s branded toys, which players can build and gather as they play more levels.

.memberful-global-teaser-content p:last-child{ -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent); mask-image: linear-gradient(180deg, #000 0%, transparent); }

Read This Article for Free

Get instant access by joining the GB MAX Access tier — it’s free to sign up and unlock premium content like The BIG Show.Join Now to Start ReadingAlready a member? Sign in The post Mattel announces Mattel Match, a match-3 game starring childhood favorite brands appeared first on GamesBeat.

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