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Lorwyn and Strixhaven smashed MTG sales records, showing the Universes Beyond strategy is working exactly as planned
In case there were still any lingering doubts, Hasbro's Q1 2026 financial results show that Magic: The Gathering's Universes Beyond strategy is working precisely as intended - not just drawing in fans who are interested in other nerd-adjacent IPs like Avatar: The Last Airbender and Final Fantasy, but also keeping them invested in the TCG after the game moves on to pastures new. Read the full story on Wargamer: Lorwyn and Strixhaven smashed MTG sales records, showing the Universes Beyond strategy is working exactly as planned
In case there were still any lingering doubts, Hasbro's Q1 2026 financial results show that Magic: The Gathering's Universes Beyond strategy is working precisely as intended - not just drawing in fans who are interested in other nerd-adjacent IPs like Avatar: The Last Airbender and Final Fantasy, but also keeping them invested in the TCG after the game moves on to pastures new.Read the full story on Wargamer: Lorwyn and Strixhaven smashed MTG sales records, showing the Universes Beyond strategy is working exactly as planned
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