GTA 6's $10 Rise Could Net Rockstar an Extra $450M in First-Year Revenue, Report Says

A fintech company reports that, based on Bank of America's predictions for Grand Theft Auto 6's first-year sales, the price increase from $69.99 to $79.99 will generate at least $450 million in additional revenue for Rockstar Games and Take-Two Interactive. Grand Theft Auto 6's revenue has been a hot topic since its release announcement, and several experts estimate the game has already surpassed $1 billion in pre-order revenue.

Jun 30, 2026 - 21:21
 1
GTA 6's $10 Rise Could Net Rockstar an Extra $450M in First-Year Revenue, Report Says
A fintech company reports that, based on Bank of America's predictions for Grand Theft Auto 6's first-year sales, the price increase from $69.99 to $79.99 will generate at least $450 million in additional revenue for Rockstar Games and Take-Two Interactive. Grand Theft Auto 6's revenue has been a hot topic since its release announcement, and several experts estimate the game has already surpassed $1 billion in pre-order revenue.

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