GTA 6 Pre-Orders Hit “Unprecedented and Astonishing” Level in June, According to Take-Two’s CEO

During a financial call with analysts on Friday, Take-Two Interactive CEO Strauss Zelnick said pre-order numbers for Grand Theft Auto 6 have been “exceptional.” He didn’t share exact numbers for GTA 6. As reported by Variety, Zelnick goes on to say: “I can say that the level of pre-orders is unprecedented and astonishing, and we’re very grateful for that. But they are so unprecedented that we just don’t know how it’ll translate into sales, which is a question I answered earlier. We genuinely don’t, and we just don’t believe in claiming victory before it occurs.” Watch the video Arguably the most anticipated game of all time, Take-Two is expecting GTA 6 to take in some big numbers. Pre-orders first opened on June 25, right after Take-Two revealed the price of the game as $79.99 USD for the Standard Edition, and $99.99 for the Ultimate Edition. This drew some backlash as the Ultimate Edition contains exclusive weapons, vehicles, and even shops, with fans claiming... Read more

Aug 7, 2026 - 22:56

GTA 6 Pre-Orders Hit “Unprecedented and Astonishing” Level in June, According to Take-Two’s CEO

During a financial call with analysts on Friday, Take-Two Interactive CEO Strauss Zelnick said pre-order numbers for Grand Theft Auto 6 have been “exceptional.” He didn’t share exact numbers for GTA 6.

As reported by Variety, Zelnick goes on to say:

“I can say that the level of pre-orders is unprecedented and astonishing, and we’re very grateful for that. But they are so unprecedented that we just don’t know how it’ll translate into sales, which is a question I answered earlier. We genuinely don’t, and we just don’t believe in claiming victory before it occurs.”

Watch the video

Arguably the most anticipated game of all time, Take-Two is expecting GTA 6 to take in some big numbers. Pre-orders first opened on June 25, right after Take-Two revealed the price of the game as $79.99 USD for the Standard Edition, and $99.99 for the Ultimate Edition. This drew some backlash as the Ultimate Edition contains exclusive weapons, vehicles, and even shops, with fans claiming

... Read more

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