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EA Sports FC announces multi-year partnership with Brazilian Football Confederation at Gamescom Latam
Electronic Arts and the Brazilian Football Confederation (CBF) today announced a new multi-year licensing and marketing partnership, bringing one of the world’s most iconic football institutions closer to fans through EA Sports FC. EA made the announcement on the closing day of Gamescom Latam in São Paulo, Brazil. Through this collaboration, EA Sports FC and CBF will deliver authentic and immersive football experiences, including in-game content across EA Sports FC 26 and EA Sports FC Mobile, further connecting players to Brazilian football both on and off the pitch. The announcement was made during Gamescom Latam 2026, reinforcing EA Sports FC’s continued commitment to growing football culture and community across Latin America. Brazil has long been at the heart of global football culture, and this agreement reflects a shared vision to celebrate its legacy while creating new opportunities to engage the next generation of fans. “Brazil is one of the most passionate and influential football communities in the world,” said Jeff Sharma, VP Brand, EA Sports FC, in a statement. “Partnering with the CBF and bringing the Seleção back in game is truly a monumental moment for our players and for FC. This will allow us to deepen our commitment to players in Brazil and across the world, while continuing to deliver authentic experiences that reflect the unique culture, passion, and talent of Brazilian football.” The agreement includes licensing rights and joint marketing initiatives, enabling EA SPORTS FC and CBF to collaborate on storytelling, fan engagement, and new experiences. “This partnership with EA SPORTS represents an important step in expanding how fans connect with Brazilian football,” said Samir Xaud, president at CBF, in a statement. “Together, we will create new ways to celebrate our National Team, our players, and our legacy with millions of fans around the world.” EA Sports FC continues to connect fans to football at scale, featuring more than 20,000 athletes across 750 clubs and national teams, in over 120 stadiums and 35 leagues, supported by more than 300 global football partners. CBF now joins this global portfolio, further strengthening the presence of Brazilian football within EA Sports FC and EA Sports FC Mobile, building on recent partnerships with clubs such as Esporte Clube Bahia and Botafogo de Futebol e Regatas. More details about how this partnership will come to life in EA SPORTS FC and EA SPORTS FC Mobile will be shared in the coming months. Disclosure: Gamescom Latam paid my way to the event. The post EA Sports FC announces multi-year partnership with Brazilian Football Confederation at Gamescom Latam appeared first on GamesBeat.
Electronic Arts and the Brazilian Football Confederation (CBF) today announced a new multi-year licensing and marketing partnership, bringing one of the world’s most iconic football institutions closer to fans through EA Sports FC.
EA made the announcement on the closing day of Gamescom Latam in São Paulo, Brazil.
Through this collaboration, EA Sports FC and CBF will deliver authentic and immersive football experiences, including in-game content across EA Sports FC 26 and EA Sports FC Mobile, further connecting players to Brazilian football both on and off the pitch.
The announcement was made during Gamescom Latam 2026, reinforcing EA Sports FC’s continued commitment to growing football culture and community across Latin America.
Brazil has long been at the heart of global football culture, and this agreement reflects a shared vision to celebrate its legacy while creating new opportunities to engage the next generation of fans.
“Brazil is one of the most passionate and influential football communities in the world,” said Jeff Sharma, VP Brand, EA Sports FC, in a statement. “Partnering with the CBF and bringing the Seleção back in game is truly a monumental moment for our players and for FC. This will allow us to deepen our commitment to players in Brazil and across the world, while continuing to deliver authentic experiences that reflect the unique culture, passion, and talent of Brazilian football.”
The agreement includes licensing rights and joint marketing initiatives, enabling EA SPORTS FC and CBF to collaborate on storytelling, fan engagement, and new experiences.
“This partnership with EA SPORTS represents an important step in expanding how fans connect with Brazilian football,” said Samir Xaud, president at CBF, in a statement. “Together, we will create new ways to celebrate our National Team, our players, and our legacy with millions of fans around the world.”
EA Sports FC continues to connect fans to football at scale, featuring more than 20,000 athletes across 750 clubs and national teams, in over 120 stadiums and 35 leagues, supported by more than 300 global football partners. CBF now joins this global portfolio, further strengthening the presence of Brazilian football within EA Sports FC and EA Sports FC Mobile, building on recent partnerships with clubs such as Esporte Clube Bahia and Botafogo de Futebol e Regatas.
More details about how this partnership will come to life in EA SPORTS FC and EA SPORTS FC Mobile will be shared in the coming months.
Disclosure: Gamescom Latam paid my way to the event.
The post EA Sports FC announces multi-year partnership with Brazilian Football Confederation at Gamescom Latam appeared first on GamesBeat.
EA made the announcement on the closing day of Gamescom Latam in São Paulo, Brazil.
Through this collaboration, EA Sports FC and CBF will deliver authentic and immersive football experiences, including in-game content across EA Sports FC 26 and EA Sports FC Mobile, further connecting players to Brazilian football both on and off the pitch.
The announcement was made during Gamescom Latam 2026, reinforcing EA Sports FC’s continued commitment to growing football culture and community across Latin America.
Brazil has long been at the heart of global football culture, and this agreement reflects a shared vision to celebrate its legacy while creating new opportunities to engage the next generation of fans.
“Brazil is one of the most passionate and influential football communities in the world,” said Jeff Sharma, VP Brand, EA Sports FC, in a statement. “Partnering with the CBF and bringing the Seleção back in game is truly a monumental moment for our players and for FC. This will allow us to deepen our commitment to players in Brazil and across the world, while continuing to deliver authentic experiences that reflect the unique culture, passion, and talent of Brazilian football.”
The agreement includes licensing rights and joint marketing initiatives, enabling EA SPORTS FC and CBF to collaborate on storytelling, fan engagement, and new experiences.
“This partnership with EA SPORTS represents an important step in expanding how fans connect with Brazilian football,” said Samir Xaud, president at CBF, in a statement. “Together, we will create new ways to celebrate our National Team, our players, and our legacy with millions of fans around the world.”
EA Sports FC continues to connect fans to football at scale, featuring more than 20,000 athletes across 750 clubs and national teams, in over 120 stadiums and 35 leagues, supported by more than 300 global football partners. CBF now joins this global portfolio, further strengthening the presence of Brazilian football within EA Sports FC and EA Sports FC Mobile, building on recent partnerships with clubs such as Esporte Clube Bahia and Botafogo de Futebol e Regatas.
More details about how this partnership will come to life in EA SPORTS FC and EA SPORTS FC Mobile will be shared in the coming months.
Disclosure: Gamescom Latam paid my way to the event.
The post EA Sports FC announces multi-year partnership with Brazilian Football Confederation at Gamescom Latam appeared first on GamesBeat.
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