BMW admits heated seat subscriptions were a mistake, but the paywalls aren't going away

BMW faced a wave of criticism in 2022 when heated seats were offered as part of its ConnectedDrive functions-on-demand program in markets like the United Kingdom, Germany, and South Korea. Owners could pay the equivalent of around $18 per month to access the feature – more than the $12 per...Read Entire Article

Feb 5, 2026 - 19:01
 1
BMW admits heated seat subscriptions were a mistake, but the paywalls aren't going away
BMW faced a wave of criticism in 2022 when heated seats were offered as part of its ConnectedDrive functions-on-demand program in markets like the United Kingdom, Germany, and South Korea. Owners could pay the equivalent of around $18 per month to access the feature – more than the $12 per...

Read Entire Article

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