Xbox’s new boss tells staff Game Pass ‘has become too expensive for players’

Microsoft’s new head of Xbox, Asha Sharma, has told employees that Game Pass has become “too expensive” and suggested that the subscription service’s pricing is about to change. In an internal memo sent to gaming employees, first published by The Verge, Sharma said that the service needs “a better value equation”, six months after Microsoft hiked the price of its top Game Pass tier by 50% to $30 / £23 per month. “Game Pass is central to gaming value on Xbox. It’s also clear that the current model isn’t the final one,” Sharma wrote. Read More...

Apr 14, 2026 - 02:17

Xbox’s new boss tells staff Game Pass ‘has become too expensive for players’

Microsoft’s new head of Xbox, Asha Sharma, has told employees that Game Pass has become “too expensive” and suggested that the subscription service’s pricing is about to change.

In an internal memo sent to gaming employees, first published by The Verge, Sharma said that the service needs “a better value equation”, six months after Microsoft hiked the price of its top Game Pass tier by 50% to $30 / £23 per month.

“Game Pass is central to gaming value on Xbox. It’s also clear that the current model isn’t the final one,” Sharma wrote.

Read More...

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