Xbox co-founder believes it’s being ‘sunsetted’ in favour of AI, calls new CEO ‘a palliative care doctor’

Xbox co-founder Seamus Blackley believes that Microsoft’s gaming brand is being “sunsetted”, and that its new CEO has been brought in “as a palliative care doctor who slides Xbox gently into the night”. The game designer and industry veteran made the comments in an interview with GamesBeat, in which he reacted to last week’s news that former AI executive Asha Sharma is replacing Phil Spencer in a major shakeup of Xbox’s leadership team. Blackley – who left Microsoft in 2002 after launching the original Xbox – said that he believes Sharma’s appointment over those with a background in video games indicates that Microsoft’s gaming future will be dominated by generative AI. Read More...

Feb 24, 2026 - 05:37
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Xbox co-founder believes it’s being ‘sunsetted’ in favour of AI, calls new CEO ‘a palliative care doctor’
Xbox co-founder Seamus Blackley believes that Microsoft’s gaming brand is being “sunsetted”, and that its new CEO has been brought in “as a palliative care doctor who slides Xbox gently into the night”.

The game designer and industry veteran made the comments in an interview with GamesBeat, in which he reacted to last week’s news that former AI executive Asha Sharma is replacing Phil Spencer in a major shakeup of Xbox’s leadership team.

Blackley – who left Microsoft in 2002 after launching the original Xbox – said that he believes Sharma’s appointment over those with a background in video games indicates that Microsoft’s gaming future will be dominated by generative AI.

Read More...

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