Take-Two boss says gen-AI has played "zero part" in GTA 6's creation, even though his studios are "embracing" it more widely

Here I am again, sitting at my desk, listening to Take-Two boss Strauss Zelnick spout some financial buzzwords in an investor call, just in case there are any revelations about GTA 6. It's become a quarterly tradition for me now. Anyway, there's no need for panic this time around, gamers - the big takeaway from Take-Two's new earnings report is that the GTA 6 release date of November 19 remains unchanged. Huzzah! However, there are a few more interesting tidbits to come from Zelnick today. He has commented for the first time on marketing for GTA 6, addressed rumors about delaying physical editions of the game, and got very starry eyed about generative AI following all the recent Google Genie mania. However, he's assured that gen-AI has played "zero part" in the development of Rockstar's upcoming behemoth. Read the rest of the story... RELATED LINKS:Leaker suggests GTA 6 may have just had another delay, but only for physical editionsWe might not get GTA 6 this year, but at least this hefty sale gives you Rockstar's finest at prices too low to ignoreGTA 6's ten-year development cycle would be a "very bad bet" for anyone but Rockstar, says former Bethesda dev

XINKER - Business and Income Tips

Feb 4, 2026 - 07:30

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Here I am again, sitting at my desk, listening to Take-Two boss Strauss Zelnick spout some financial buzzwords in an investor call, just in case there are any revelations about GTA 6. It's become a quarterly tradition for me now. Anyway, there's no need for panic this time around, gamers - the big takeaway from Take-Two's new earnings report is that the GTA 6 release date of November 19 remains unchanged. Huzzah! However, there are a few more interesting tidbits to come from Zelnick today. He has commented for the first time on marketing for GTA 6, addressed rumors about delaying physical editions of the game, and got very starry eyed about generative AI following all the recent Google Genie mania. However, he's assured that gen-AI has played "zero part" in the development of Rockstar's upcoming behemoth.

Read the rest of the story...

RELATED LINKS:
Leaker suggests GTA 6 may have just had another delay, but only for physical editions
We might not get GTA 6 this year, but at least this hefty sale gives you Rockstar's finest at prices too low to ignore
GTA 6's ten-year development cycle would be a "very bad bet" for anyone but Rockstar, says former Bethesda dev

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