Sega says its new releases, especially Sonic Rumble, have performed below expectations
Sega says its recent releases haven’t performed as well as expected, citing Sonic Rumble in particular. In its latest Q3 financial report covering the period from October 2025 to December 2025, parent company Sega Sammy says new game releases during this period – both full-price games and free-to-play – didn’t meet sales expectations, and added that the sales of older games weren’t as strong as hoped either. In the section of its report covering the consumer entertainment sector, Sega noted that in terms of full-price games, “both new titles and repeat sales performed below expectations”. Read More...
Sega says its recent releases haven’t performed as well as expected, citing Sonic Rumble in particular.In its latest Q3 financial report covering the period from October 2025 to December 2025, parent company Sega Sammy says new game releases during this period – both full-price games and free-to-play – didn’t meet sales expectations, and added that the sales of older games weren’t as strong as hoped either.
In the section of its report covering the consumer entertainment sector, Sega noted that in terms of full-price games, “both new titles and repeat sales performed below expectations”.
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