New Xbox boss Asha Sharma promises not to flood its games with "soulless AI slop"

The new head of Xbox has aimed to squash fears that her arrival could spearhead a rise in the use of generative AI among its games, offering a promise to "not chase short-term efficiency". Microsoft Gaming CEO Asha Sharma, who steps into the role following the departure of longtime boss Phil Spencer, comes directly from the company's CoreAI team, leading to immediate concerns that her appointment signals the future direction of games developed and published by Xbox. Read the rest of the story... RELATED LINKS:XCOM veteran Jake Solomon's AI-powered, narrative-driven Sims rival bites the dustTodd Howard says Bethesda is being "incredibly cautious" around AI, but sounds keen to use it for "big data tasks"A recent rise in "AI slop" code submissions is "draining and demoralizing" the team behind open-source game engine Godot

Feb 21, 2026 - 19:45
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New Xbox boss Asha Sharma promises not to flood its games with "soulless AI slop"
The new head of Xbox has aimed to squash fears that her arrival could spearhead a rise in the use of generative AI among its games, offering a promise to "not chase short-term efficiency". Microsoft Gaming CEO Asha Sharma, who steps into the role following the departure of longtime boss Phil Spencer, comes directly from the company's CoreAI team, leading to immediate concerns that her appointment signals the future direction of games developed and published by Xbox.

Read the rest of the story...

RELATED LINKS:
XCOM veteran Jake Solomon's AI-powered, narrative-driven Sims rival bites the dust
Todd Howard says Bethesda is being "incredibly cautious" around AI, but sounds keen to use it for "big data tasks"
A recent rise in "AI slop" code submissions is "draining and demoralizing" the team behind open-source game engine Godot

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