New Microsoft gaming chief has "no tolerance for bad AI"

Last week's surprise departure of Phil Spencer from Microsoft led to the promotion of Asha Sharma, who comes to head Microsoft's gaming division after two years as president of the company's CoreAI Product group. Despite that recent history, Sharma says in a new interview that she has "no tolerance for bad AI" in game development. Speaking with Variety, Sharma noted that "AI has long been part of gaming and will continue to be," before adding that "great stories are created by humans." The interview comes after Sharma promised in an introductory memo that "we will not chase short-term efficiency or flood our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us." Those statements seem like a clear line in the sand from Sharma against the use of AI tools in Microsoft's first-party game development, at the very least. But what separates "bad AI" and "soulless AI slop" from "innovative technology" that humans can use to create artful games is a matter of some significant debate in the gaming world. Read full article Comments

Feb 24, 2026 - 01:55

New Microsoft gaming chief has "no tolerance for bad AI"

Last week's surprise departure of Phil Spencer from Microsoft led to the promotion of Asha Sharma, who comes to head Microsoft's gaming division after two years as president of the company's CoreAI Product group. Despite that recent history, Sharma says in a new interview that she has "no tolerance for bad AI" in game development.

Speaking with Variety, Sharma noted that "AI has long been part of gaming and will continue to be," before adding that "great stories are created by humans." The interview comes after Sharma promised in an introductory memo that "we will not chase short-term efficiency or flood our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us."

Those statements seem like a clear line in the sand from Sharma against the use of AI tools in Microsoft's first-party game development, at the very least. But what separates "bad AI" and "soulless AI slop" from "innovative technology" that humans can use to create artful games is a matter of some significant debate in the gaming world.

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