Geoff 'Zag' Keene, design director of Abiotic Factor, has 1,160 hours in PUBG and de-stresses using a Blizzard classic: 'Instead of going to therapy, guys will literally boot up Warcraft 2'

Geoff "Zag" Keene first encountered PC gaming by watching his dad play Blizzard games at night through a crack in the doorway. The first time he saw Diablo was at a LAN party organised by his dad's coworkers. "They all had these computers in the basement, like 10 of them or something," he says. "I remember clicking around and just being kind of lost … I think that must have been the first time I was thinking about videogames as more than just a thing that's around, but actually like a hyper-fixation.".. Read more.

Mar 23, 2026 - 02:11

Geoff 'Zag' Keene, design director of Abiotic Factor, has 1,160 hours in PUBG and de-stresses using a Blizzard classic: 'Instead of going to therapy, guys will literally boot up Warcraft 2'

Geoff "Zag" Keene first encountered PC gaming by watching his dad play Blizzard games at night through a crack in the doorway. The first time he saw Diablo was at a LAN party organised by his dad's coworkers. "They all had these computers in the basement, like 10 of them or something," he says. "I remember clicking around and just being kind of lost … I think that must have been the first time I was thinking about videogames as more than just a thing that's around, but actually like a hyper-fixation.".. Read more.

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